Welcome to Watches of the Week, quarantine edition. With celebrities staying home, we’re calling in friends and experts to share their favorite pieces from pop culture’s past and present.
Today, Patek Philippe collectors wait years to score a single handmade piece, and rappers shout the brand out as often as they do their latest check or Virgil-Abloh-designed anything—sometimes combining the two with atomic levels of braggadocio. But John Reardon, a former employee of the brand and the founder of Collectability, a platform that sells Patek watches, remembers a time when that wasn’t the case at all. Take, for instance, the time Tony Soprano gave his cousin a Patek as a thank-you gift on a 2002 episode of the Sopranos. “Where today it seems like every other rap song says ‘Patek,’ that did not exist in the 2000s,” Reardon says. “No one even knew what Patek was in recent