Hood By Air Continues Its Comeback With a New Drop

Hood By Air, one of fashion’s most beloved brands and a potent symbol of the young New York avant-garde, officially announced its return last summer, though it has unfolded less as an outright comeback and more like a piece of multipart fashion theatre in which each curtain lift reveals a new narrative in the brand’s quest for fashion dominance.

The first chapter of that era continues today, with the drop of a new collection called Veteran, the next step in the brand’s self-titled “Prologue” era, which HBA entered upon its relaunch.

“The inspiration behind Veteran is quite simple,” designer Shayne Oliver tells GQ. “This collection is meant to cleanse the palate as well as introduce a fresh cohesive taste to the meaning of a ‘dress code.’ In Between H13A and further into the full Genesis Prologue Era, this collection also serves as a luxurious precursor in the form

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What Is an NFT Sneaker, and Why Is It Worth $10,000?

Here’s what’s in the closet of the future. A few pairs of sneakers, obviously. Maybe a hoodie. A watch. And—why not?—a pair of metallic-looking pants. This being the future, none of the clothes are real. Nonetheless, they cost $147,000.

This sounds like a joke, but the closet I’ve just described is available for purchase now, with the clothes taking the form of non-fungible tokens, or NFTs. You may have heard that NFTs are everywhere, a new asset class embraced by traditional auction houses and cryptocurrency disruptors alike. An artwork from Beeple sold for $69 million, a tweet from Jack Dorsey was “minted” as an NFT and went for $2.9 million, and Michael Jordan joined a group of investors sinking $305 million into the digital NBA marketplace Top Shot, which sells…the same highlights you can find on YouTube for free. NFTs are, for now, a big deal. But

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Cartier: How an Old-School Jeweler Is Taking Over the Watch World

These qualities mean that Cartier’s watches don’t look like everyone else’s. As watch collecting exploded as a business and hobby over the past decade, this might have been seen as a disadvantage: many fledgling obsessives focus inordinately on details like chronometer certification or minuscule gains in obscure parts. (Do you know if your watch has a new-and-improved escapement?) “You are indoctrinated with terminology that people write about on Hodinkee and you read on the forums, and you don’t even know what the hell it means,” says Eric Ku, a Cartier collector and watch dealer. “People are always saying something like, ‘Hey, this doesn’t have an in-house movement!’ My retort to that is like, ‘Why is an in-house movement better?’ And nobody can answer that question.”

The new Cloche.

Ku’s point is that a whole generation of collectors were taught to prize nerdy features. Now, they’re getting into true-blue design. For

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How Selling to Moms Helped Make Vans a Sneaker Titan

The father pulled a face. “Right. The navy ones then.”

The wife threw up her hands. “Didn’t I just say you don’t have anything blue?”

A long-suffering expression slid over the husband’s face and he said, “Honey, I like the green best.” He turned to me. “Do you have a pair in my size?”

I was thirty-five years old, and until that moment, I had never realized that the mom is really the boss of the family. Mom is almost always the one who decides when, where, how, and everything else about shopping for the family. This changed my entire perspective on our core market.

I had to get more moms. Selling shoes to moms took longer, because our shoes just lasted for a while, and sometimes they wouldn’t come back for sixteen weeks or so. We just kept sewing our shoes with moms in mind—that’s what we did, for

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Dan Levy’s Back, This Time With Emmy-Winning Eyewear

“It’s probably my favorite form of self expression,” Dan Levy says, “only because I’ve been sort of forced into it, whether I wanted to or not.” By which Levy—a man who’s won Emmys as a writer, director, and actor for his work on Schitt’s Creek—means…fashion. Specifically, eyewear. He’s known as much for his acting as he is for his glasses and the multi-talented star’s eyewear brand, D.L. Eyewear, just launched its Spring Collection.

This isn’t a new venture for Levy. Before his show even aired, Levy had been working on D.L. Eyewear, starting nearly a decade ago. Given all those Emmys, it won’t surprise you to learn that Levy was doing it all on the specs side, from business management to social media to design. “It’s important that if you’re going to put your name on it, that it comes directly from the source,” he says. Then Schitt’s Creek

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Pharrell Wears a Million-Dollar Watch Made by None Other Than…Pharrell

Welcome to Watches of the Week, where we’ll track the rarest, wildest, and most covetable watches spotted on celebrities.

Pharrell is clearly not of this planet. The man doesn’t age, and dresses like an evolved species sent here to be our benevolent intergalactic ruler. The rapper-producer-singer has the wristwear to prove it: a space-grade Richard Mille he made in collaboration with the luxury sports watch brand. The watch, released in November 2019, is the visualization of one of Pharrell’s dreams: it features an astronaut standing on Mars looking back down to earth. This isn’t the typical design you’d find on a $969,000, watch but that’s exactly why Pharrell gravitated (sorry) towards Richard Mille in the first place. He’s called RM’s watches “a breath of fresh air in a category that was stagnant.” Also this week, more Pandas, and Future has a citrus party on his wrist.

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