What inspired you to start your business?
My undergraduate experience inspired me to start The Folklore. While attending Rutgers, I majored in African American and African Studies. Before I started the program, I had not been exposed to that much Black literature, art, and innovation. Many of the people I studied the most during college—James Baldwin, W.E.B. Du Bois, Zora Neale Hurston—all produced work that was impactful and pushed Black social, economic, and political agendas forward. I decided then that I would dedicate all of my career pursuits to serve the same purpose.
Having had experience in the fashion media space and in e-commerce, I knew I could build a platform that would provide African designers with the ability to further monetize their brands through capturing the attention of global audiences. Fashion is a major revenue driver in countries around the world—it employs so many people. I wanted to start