Advertising & Marketing

  • Konseling Online

    How to Establish an Advertising Marketing Plan

    Many business owners are searching the internet to find information that deals with an advertising marketing plan. In reality, advertising and marketing are two different creatures, although closely related. Marketing comes to the whole product service mix which includes those famous four “P”s: Price, Place, Product and Promotion. Advertising is just a part of the mix and of course, it fits within the Promotion aspect of marketing. Within the marketing strategy, you need to establish a price-point for your product or service. You also need to gear up a channel through which you will offer your product/service (this is the Place part of the mix). The product or service itself…