Kanye West x Balenciaga: Ye’s True Love Is Hiding in Plain Sight

Before he actually began trying to sell us something, there were suspicions that Ye was, well, trying to sell us something. The Twitter and TikTok commentariat struggled to make sense of why someone would wear so much Balenciaga, as he’s spent the last few months doing. Rumors abound: that Ye has one of every piece from every one of Demna’s collections sitting in a warehouse-cum-studio in Southern California; that he has every shoe in every size and hands them out to visitors; that he cleaned out Dover Street Market’s Balenciaga section and they had to call the brand’s headquarters to get more ASAP. None of that can be confirmed (though on Monday afternoon, he was captured by paparazzi holding up a T-shirt with a reworked logo for the specialty store reading “DONDA STREET MARKET.”) But to think that Ye–or Demna, for that matter—is orchestrating a series of paid-for celebrity

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