It’s impossible to pick a single best face serum because no two guys have the exact same skin care needs—it makes sense that no two of us should have the exact same skincare regimen. Sure, there’s a reliable baseline regimen that should be in place for everyone, but we all need to build our own unique steps on top of that foundation—to target whichever unique hurdles our own skin faces (like acne, wrinkles, hyperpigmentation, irritation, inflammation, rough texture, and so on).
Serums are one of the best ways to add some customization to your skincare routine. If you are acne-prone, for example, a good salicylic acid serum (applied 2-3x weekly) might help mitigate the matter. Someone with dry skin will benefit tremendously from a hyaluronic acid serum, used in hot, humid months. Dull, tired skin can be reversed with Vitamin C serum applied each morning. The list goes on.