Welcome to Watches of the Week, where we’ll track the rarest, wildest, and most covetable watches spotted on celebrities.
The new Audemars Piguet Black Panther watch—with a pricetag equal to a piece of Stark technology—seems designed to bring a whole new audience into the world of collecting—a client less concerned with technical specs than lionizing their favorite Marvel hero. And the number-one member of that new group should have been obvious. We already noted you can draw a line from LeBron James’s collaborative watch with Audemars in 2013 to this new Marvel piece. Both represented off-the-beaten-path thinking from the brand. Also, in attendance for the new watch’s unveiling? None other than LeBron. Plus, there are few people closer to real-life superhero status than James. So it wasn’t all that surprising to see him sitting on the Lakers bench Thursday night wearing the damn thing. Also this week, another