The watch: The Timex M79 with a red-and-black “Coke” bezel.
The single best thing about this watch: The price tag—at only $279, this is one of most affordable automatic movement watches you’ll find.
The backstory: Timex’s raison d’être is making affordable starter watches, and the brand plays that role better than anyone else on the market. The original Q model, the predecessor to this M79, was a standard-bearer for affordable, quartz-powered watches when it was introduced in the ‘70s. And while quartz watches are generally looked down upon by modern collectors, who prize more-prestigious timepieces with mechanical movements, they were once so hot that Timex felt compelled to stamp a big “Q” on the dial. While quartz has fallen out of fashion, the Q watch absolutely has not. When Timex reissued the piece with a two-tone red-and-blue “Pepsi” bezel in 2019, it sold out immediately and became a cult favorite