Day: February 9, 2021

Tag Heuer and Porsche Team Up for the Next-Best Thing to a Car

The resulting design from Tag Heuer and Porsche makes the piece’s inspiration abundantly clear. The glossy black dial features Porsche’s logo in a flashy red that pops up on the winding crown, subdials, and seconds hand. The font used for the numerals is the same one seen on the dash of a current Porsche 911. The design of the dial mimics the look and texture of well-trod asphalt. The rotor, visible through the case back, is made to look like a Porsche steering wheel.

Courtesy of Tag Heuer

This watch matters in the world of watches because: While fashion brands like Rhude, Supreme, and Aimé Leon Dore are starting to embrace the coolness of cars as inspiration for clothes, motorsports and watches have long been intertwined. Rolex has its Daytona model, Richard Mille sponsors a smorgasbord of races and drivers, and Breitling turns out premo pieces for Bentley.

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