Day: January 29, 2021

Call Him Bro Brummell: Menswear’s Very Rich Moment Is Here

I’m an unabashed fan of what Charaf Tajer is up to with his two-year-old brand Casablanca. The Paris-based designer, 33, makes clothing that is so pop in its evocations, so direct in its references, that it possesses a kind of purity, almost an innocence. He loves beautiful colors and people, and places like Gstaad, Morocco, and Hawaii—“I like places with a very strong iconography,” he said by phone in Paris last week. He also likes fancy dogs, and thinks fruit is gorgeous. His favorite designers are Coco Chanel, Gianni Versace, and Hermès. I would bet that if you took an otoscope to his ear and looked inside his head, cartoon-style, you’d find those Catherine Deneuve Chanel No. 5 commercials, Helmut Newton’s photographs from Nice in the ’80s, and Cary Grant in a neckerchief all swirling around. (Or maybe Aristotle Onassis, Tajer’s self-proclaimed icon: “He’s an elegant, very classic

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