NBC News and MSNBC correspondent Steve Kornacki has officially ascended to that hallowed level of fame: style influencer. The Diet Coke-guzzling election analyst emerged as a star on election night, dispensing takes over a shockingly long period of time in what appeared to be the same khakis-and-tie outfit. A grateful nation watched with joy—and perhaps a little bit of pants envy. The Gap khakis he copped to owning multiple pairs of on-air Wednesday are now experiencing a surge in sales.
A Gap spokesperson told the Today show that Kornacki’s devotion to the pants led to a “dramatic increase in online traffic and within a day, we saw around 90% unit sale increase online.” The specific pair of pants are Gap’s modern khakis (either straight or slim fit) in Palomino brown, according to the Strategist.
Kornacki’s wardrobe choice is a win for the enduring appeal and comfort of khakis. I