Day: September 10, 2020

Travis Scott x McDonald’s: How a Burger Order Becomes a Grail

“And my Sprite,” action-figure Travis Scott says cheerily in a commercial for his new McDonald’s meal. “It’s lit!” Those five words alone seem to encapsulate the power of Scott and his ability to run any brand through his filter to help people see it in a new, more generous light. The rapper’s pyrotechnic ad libs are so covetable that they’ve wound up in Fortnite, soundtracking Tenet, applied to a box of Reese’s Puffs, shooting the value of a pair of Jordans into the four figures, and turning a lemon-lime soda into his Sprite. (It’s lit!)

And in Travis Scott’s hands, his seemingly straightforward McDonald’s order—a quarter pounder burger with bacon and shredded lettuce, fries with BBQ sauce, and that Sprite—is an “unprecedented collaborative partnership across food, fashion, and community efforts,” according to a press release. Perhaps unsurprisingly, the meal is already a hit. “Yesterday, wow, we sold

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