In the spring of 2018, after his favorite watch dealer helped him secure a Patek Philippe 5960/1A—a roughly $45,000 stainless steel watch with a black dial, perpetual calendar and chronograph—investment banker Shahriar Attaie sent her a bobblehead. It was a gag gift, far mellower than the magnum bottles of Veuve Clicquot typically traded in the aftermath of a high-priced transaction, but its subject made it stand out: bobbling atop a black suit was the head of that watch dealer herself, Kelly Yoch. Attaie bought half a dozen—it was cheaper to order five or six, he says, than it was to get just three.
In Attaie’s rarified world, the bobbleheads became something of a sensation. Collectors within Yoch’s wide circle passed them around when they went on trips, photographing the bobblehead in far-flung locales. Someone made an Instagram account for the bobblehead. One was stolen. Yoch posted a photo of hers