Day: July 15, 2020

Rhude Spring 2021: How Do You Put on a Fashion Show During a Pandemic?

Adapt is all Rhude’s Rhuigi Villaseñor has done over the past few months. His new Spring 2021 collection, presented in a video posted to the brand’s website Sunday morning, is emblematic of all the ways fashion has been forced to change in the wake of the coronavirus pandemic. The collection is more concise, to start. It’s all produced in more traditional—even plodding—ways. Inspiration is pulled from wistful ideas of vacations in beachy locales, and documentaries binged on the couch. The clothes envision a brave new world: how do you sell a suit for men so used to sweats they’re swearing off button-closure pants for life?

This is all a fantastic relief considering the alternative. In March, it was difficult to imagine a near-term future that involved fashion shows and new clothes. Squint your eyes and you might be able to conjure some new wacky knits, collaborative Nike kicks, or maybe

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