Despite the once-in-a-lifetime economic uncertainty—and dismal retail forecast—brought on by the coronavirus, John Elliott is feeling hopeful. Excited, even. Perhaps it’s that the designer is quarantining in sunny Los Angeles with his wife and newborn daughter, or that Elliott is known, in part, for his cozy sweats, the one product category that’s boomed as folks hunker down to work from home. But beyond that, Elliott has a sneaking suspicion that this disruptive moment may actually be the crossroads the fashion world didn’t know it needed—an occasion to jolt itself out from a much-ballyhooed rut. The designer and business owner believes that this moment could ultimately be a positive one for the fashion industry, a time for consumers to reassess what they want from their clothing purchases and for brands to reconsider what they stand for.
“I think people are gonna emerge from this having a deeper knowledge of what