To shop at Nepenthes New York, you have to find it first. I mean that figuratively, sure—it has a certain if-you-know-you-know secret clubhouse quality about it, despite magazines like this one touting it as one of the coolest menswear stores in the country for years now. But I also mean it literally. Its storefront is so unassuming, camouflaged along a sleepy stretch of Manhattan’s Garment District, that I still walk right by it at least once every time I go, even after close to a decade of semi-regular visits. Yesterday, that search got a little bit easier, with Nepenthes raising the curtain on its first-ever online shop.
Prior to this week, Nepenthes’ website was little more than a regurgitation of its Instagram feed: photos of staffers styled head-to-toe in the latest gear from Engineered Garments, Needles, and South2 West8—the store’s trio of excellent in-house labels—alongside drop dates for