This previous 12 months I tried SO MUCH of magnificence merchandise and I have to say I really feel like I’ve found merchandise that I really like and that basically work. (vii) the position of craft, high quality and localisation in style manufacturing and consumption. I’ve been awarded a analysis grant (January 2009) to study the craft of style and the continuing importance of quality manufacturing and consumption despite international financial recession. Creativity and innovation can flourish throughout occasions of financial hardship and shoppers could also be shifting their purchasing preferences away from ‘fast’ disposable, fickle fashion items in the direction of extra thought of, sustainable and moral clothes that talk of longevity and high quality. The undertaking will investigate the enduring attraction of high quality, bespoke garment manufacturing and consumption that slows down the tempo of disposability and offers more enduring methods of doing vogue.
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