Wu-Tang Clan, Washington Nationals, and Apple Emojis: Politicians Are Flexing the Mask’s Power

Last night, giving his victory speech at an election night event, New York Democratic congressional primary winner Jamaal Bowman looked every bit the part of the progressive. He stood behind the podium in a sharp navy blue suit worn with a light blue button-up. There wasn’t a tie in sight and the top button on Bowman’s shirt was undone. This was a man ready to do some work, the outfit said. But the most vibrant sartorial symbol of the night came when Bowman stepped down from the podium to meet with his supporters and covered his face with a mask printed with the Wu-Tang Clan’s “W” emblem. Certainly one way to protect ya neck.

Jamaal Bowman in Yonkers June 23, 2020.

Stephanie Keith / Getty Images

In the span of a few months, the mask has become the most divisive piece of clothing of our times. 70% of Democrats report regularly wearing a mask versus only 37% of Republicans, according to a Kaiser Family Foundation survey. Members of congress have begged President Trump to wear one. “IT’S NOT ALL ABOUT YOU, @realDonaldTrump,” Eric Swalwell, a California representative wrote on Twitter. “Get over yourself, at least pretend to be a leader, try to save some American lives, and wear the damn mask.” Only 48% of Republicans agree Donald Trump should follow Swalwell’s instructions, according to the KFF survey. This year, politicians relying on clothes to do the work for them have mostly found that strategy to be completely ineffectual. But smart politicians like Bowman or experts like Dr. Anthony Fauci are showing the many ways a mask can be deployed in their favor. Elsewhere, figures like Trump and Brazilian president Jair Bolsonaro are feeling the heat for not using a face mask.

Wearing any mask is already a political statement: one that implies care for others. (It also immediately positions the wearer as a counterpoint to history’s greatest ultracrepidarian in Trump.) But more than that, Bowman used his mask to express more than he would have been able to without it. Wearing Wu-Tang Clan merch in the form of a T-shirt or hoodie would have been, let’s say, out of step with the traditional politician’s wardrobe. With a mask, Bowman is able to don a suit as well as express his love for legendary ‘90s hip-hop crews—in the process separating himself from stodgy incumbent opposition Eliot Engel, most often seen wearing a plain blue surgical mask or white KN95. .

In the right hands, or, err, on the right face, the mask can carry a potent political message. But that doesn’t mean it always has to be as obvious as Hillary Clinton’s “VOTE” mask. Yesterday, while testifying in front of Congress as part of the Coronavirus Task Force, Dr. Anthony Fauci changed from a plain black mask to one emblazoned with the Washington Nationals logo. The idea was to introduce a bit of levity during a round of hearings that touched on surging cases and Trump’s suggestion that the U.S. slow down testing. “I’m an avid Washington Nationals fan so I thought I would break up this a little bit by putting on my Washington Nationals face mask,” Fauci said.



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