Travis Scott x McDonald’s: How a Burger Order Becomes a Grail

“And my Sprite,” action-figure Travis Scott says cheerily in a commercial for his new McDonald’s meal. “It’s lit!” Those five words alone seem to encapsulate the power of Scott and his ability to run any brand through his filter to help people see it in a new, more generous light. The rapper’s pyrotechnic ad libs are so covetable that they’ve wound up in Fortnite, soundtracking Tenet, applied to a box of Reese’s Puffs, shooting the value of a pair of Jordans into the four figures, and turning a lemon-lime soda into his Sprite. (It’s lit!)

And in Travis Scott’s hands, his seemingly straightforward McDonald’s order—a quarter pounder burger with bacon and shredded lettuce, fries with BBQ sauce, and that Sprite—is an “unprecedented collaborative partnership across food, fashion, and community efforts,” according to a press release. Perhaps unsurprisingly, the meal is already a hit. “Yesterday, wow, we sold

Read More

Fall Clothes for Men: 37 Wardrobe Essentials Every Guy Needs to Get Fully Prepared for the Season

Layers. Remember those? You used to wear ‘em way back when, before circumstances dictated that your wardrobe become nothing but shorts and tanks and slides, lest you wish to sweat yourself into an early grave? Well, it’s finally time to get acquainted with them once again. Fall is upon us, bringing with it all the hardy and thoughtful combinations your fits have likely lacked of late. To get you back up to speed, here’s a whole whack of GQ-approved fall clothes for men—from splashy outerwear to sturdy boots—worth copping on the double.

All products featured on GQ are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Source link Read More

The New Tribalism of American Fashion

So what’s going on with New York Fashion Week? The schedule released by the Council of Fashion Designers of America last week tells a bit of a sad story: a number of the usual must-see menswear designers, like Pyer Moss, Telfar, John Elliott, and Ralph Lauren, are not staging shows. And those who are on the agenda—Tom Ford, Collina Strada, Eckhaus Latta, etc—are mostly planning to do “digital activations,” one of those would-be forward-thinking concepts that American fashion has circled for years without really executing in an exciting way. Going by that schedule alone, you might feel a little sad for old New York, which people on LinkedIn say is dead. Is the city’s fashion—or even fashion itself—on life support, too?

No! Contrary to what that calendar may suggest, many of New York’s best emerging or independent brands are excited about the future of the city’s fashion scene, which,

Read More

Nike Offline: The Brand’s Latest Red-Hot Hit Is Very Anti-Sneaker

By now, it is crystal clear that the pandemic has reconfigured the way we get dressed. Some of these changes make perfect sense (more cozy sweatpants) while others skew a bit more perplexing (water shoes?). Either way, leave it to Nike to capture the moment in one of the brand’s latest and most unexpected silhouettes. Enter the Offline, a part-sandal, part-mule that feels very of the moment.

Courtesy of Nike
Courtesy of Nike

The comfort wave is cresting in more esoteric corners of menswear for several seasons now, and the Nike Offline, billed as the “anti-sneaker,” seems to fit right into that genre. The Swoosh states that comfort is at the heart of the Offline’s design, which feels like the truth. There is the plush drop-in sole, strategically placed padding, and cushioned straps. It feels akin to the tech-heavy sandals made by Japanese brand Suicoke, which continues

Read More

Patrick Mahomes Wears a Championship-Caliber Watch

“Find someone that looks at you the way Patrick [Mahomes] looks at his Super Bowl ring,” the Kansas City Chiefs wrote alongside a video of their star quarterback unpacking his new piece of bling. Well, I found someone, and that someone is me gazing longingly at Patrick Mahomes’s watch: a Rolex GMT-Master II with a blue-and-black “Batman” bezel. Mahomes’s trophy case of high-shine accessories is growing exponentially by the week. Back in February, during the Chiefs’ championship parade, the quarterback wore a Rolex Yacht-Master while palling around with his new BFF, the Vince Lombardi trophy. Now, Mahomes has put another watch into his rotation to pair with his new Super Bowl ring. It comes as no surprise that the former league MVP and Super Bowl MVP would consistently reach for Rolex. As we’ve written before, the brand constantly markets its proximity to champions and winners, burnishing its reputation through

Read More