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Funnel Software as a Marketing Automation Tool

Marketing automaton is very critical for most online businesses to enhance sales and is described as technologies and software that have been designed for departments dealing with marketing in the online business. The software uses various online channels in marketing such as social media, email and websites and can as well automate repetitive tasks. The software is very beneficial to consultants, marketing departments and part time marketing employees who use it to specify the outcomes and criteria for a number of processes and tasks. The software will also help in interpretation of the information, storage and execution which will be highly efficient as well as reducing human errors. Marketing automation platforms are usually used as web-based or hosted solutions and the customer will not be required to install any software. Development and analysis of campaigns in marketing and customers, managing the campaigns in marketing, organization of customer data and storage appropriately as well as moving contacts from leads to customers are the four main tasks that the marketing automation tools are required to perform. An example of the marketing automation tool is the funnel software.

Funnel software are usually of great help to online business owners since they enhance marketing and enhancing sales through attracting prospective customers into making sales. There are various stages in a funnel software beginning with awareness stage with the final one being action stage where they have a visual presentation of how a customer moves through all the stages.

A funnel software has four stages which are followed by customers. The first stage is awareness where all prospective customers in search for solution of a problem they have come to know of the funnel software. The awareness can be reached through email campaign, content marketing as well as avenues in social media among other channels. The second stage is known as interest stage where customers will beginning looking for more information as well as asking question that can expound more on the funnel software. After having interest, the prospective customers will then make a decision on joining or not where they can do more research about the options available when they become members. Action is the fourth and final stage in the funnel software system where the prospective customer decides to become a full customer by purchasing the product. The number of customers keep on declining as from the first stage to the last stage. Using funnel software system in a business has a number of benefits. Development and analysis of campaigns in marketing and customers, managing the campaigns in marketing, organization of customer data and storage appropriately as well as moving contacts from leads to customers are some of the benefits of using funnel software platforms.

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