Drake’s “Laugh Now Cry Later” Video Is Extremely Our Vibe

From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

The Nike Company Store

Drake takes his companion on a shopping spree at a closed-down Nike Company Store—the mythical on-campus outpost available only to Nike employees, guests, and visitors where everything’s on significant discount. From personal experience: it might look like Drake bought too much stuff, but it’s literally impossible to leave with anything less than that.

From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

The Draft Suit

Along with Lil Durk, Drake poses for photos in an oversized, cream-colored suit (and marbled-gray backdrop) that looks oddly familiar. The circa-2003 LeBron joke reminds us how far the King has come, fashion-wise—and also, maybe, that the Big Draft Suits comeback is overdue.

From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

The Wet Boxer

Drake sinks to the bottom of a pool to spar a couple rounds—a reference to a legendary 1961 photo of Muhammad Ali. (And, maybe, the training montage in Creed 2 that borrows the technique.)

From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

VO2 Maxed Out

Drake spends a portion of the video in Nike’s elite sports-science lab. He’s hooked up to the kind of breathing apparatus that measures various cardiovascular outputs—and doubles as a kind of success symbol. If you rock one of these on video, you are decidedly an elite athlete. Whether you’re more of a runner, a Lance Armstrong, or a 50 Cent is up to you.

From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

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Towards the end, the music cuts to reveal Drake, teary-eyed and alone, wearing a pretty sick heart-quilted pink Nike bomber jacket. The fruits of a possible future collab? Something exclusive Drake hasn’t even teased yet? Whatever the case, it’s a safe guess that Certified Lover Boy will bring an answer.

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