Trends

Matthew Wolff and His Tie-Dyed Nikes Are Here to Save Golf Style

Yesterday, to the tune of a million contented sighs from sofas across the nation, men’s golf became one of the first sports to return to live broadcast TV. The afternoon saw PGA Tour stars Dustin Johnson and Rory McIlroy pair off against Rickie Fowler and up-and-comer Matthew Wolff in a socially distanced skins match, presented by TaylorMade, that collected money for COVID-19 relief. Johnson and McIlroy played for the American Nurses Foundation; Fowler and Wolff for the CDC Foundation. In all, the event raised over $5.5 million—and provided a shockingly normal afternoon of television. (And it won’t be the last event of its kind: Tiger Woods, Phil Mickelson, Tom Brady and Peyton Manning will tee off for charity this coming weekend.)

The whole thing—and I watched from start to finish—was oddly thrilling. The production had an almost DIY feel (the PGA Tour’s CEO, Seth Waugh, had promised nothing less than

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How Face Masks Went From Necessity to Personal Style Item Overnight

On a Saturday night in April, Trevor George saw a photo, taken in the early days of the pandemic that showed a scene he figured could absolutely not persist. “Every single person had a blue three-ply disposable mask on,” says George. The image astounded him—and gave him an idea. “My wife and I looked at each other and we said, ‘There’s no way that’s going to happen in America. We knew that [Americans] were going to wear masks, but we didn’t think they were all gonna wear the exact same thing because that’s who we are. We’re very individualistic. We like to show our personality.” So he called a manufacturer that night who said they could make masks; later that week, George launched MaskClub with a sprawling inventory.

People bought Batman masks and Hello Kitty masks and tie-dye masks and masks made in collaboration with furniture textile maker Scalamandré. But

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The Best Celebrity Watches from Self-Isolation

It’s going to take more than a shelter-in-place order to keep watch obsessives away from their wristwear. In March, a RolexForum user asked the group if they were still wearing their watches in quarantine. The answers spilled in: “Of course.” “Absolutely.” “Yup, everyday.” And: “Why wouldn’t you want to wear it at home?” Celebrities, too, won’t let self-isolation get in the way of showing off their best timepieces. There are still ‘fit pics, IGTV episodes, and even snapshots from workouts to flex for. For Drake, a family photoshoot was reason enough to bring out not one but two Patek Philippe watches, either of which would be the crown jewel in anyone else’s collection. In this edition of Watches of the Week, we run through the best watches we’ve clocked since the world hit the pause button in March.

Courtesy of Drake’s Instagram

Drake’s Patek Philippe 40th-anniversary edition Nautilus

You know

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Amazon Is Finally Getting Its Fashion Cred

Toothpaste, the new Jenny Offill novel, an eight-pack of paper towels—and throw in a prairie dress?

Amazon announced today that it is partnering with our neighbors-in-non-pandemic-times Vogue for its Common Thread initiative, an effort to support American designers struggling as a result of the novel coronavirus. As a result, the Everything Store will sell pieces by designers like Batsheva (responsible for the prairie dress phenomenon), Gigi Burris (who made Mahershala Ali’s formal Oscar beanie in 2019), and Tabitha Simmons, as well as a small selection of menswear by 3.1 Philip Lim, Ryan Roche, Jonathan Cohen, and sunglasses designer Krewe. The effort is officially called “Common Threads: Vogue x Amazon Fashion,” and Amazon will also donate $500,000 to the A Common Thread fund, which Vogue established in partnership with the Council of Fashion Designers of America (CFDA) earlier this spring.

This represents a major victory for Amazon, which has long

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“The Opportunity Now Is Bigger Than Ever”: At Home With Designer John Elliott

Despite the once-in-a-lifetime economic uncertainty—and dismal retail forecast—brought on by the coronavirus, John Elliott is feeling hopeful. Excited, even. Perhaps it’s that the designer is quarantining in sunny Los Angeles with his wife and newborn daughter, or that Elliott is known, in part, for his cozy sweats, the one product category that’s boomed as folks hunker down to work from home. But beyond that, Elliott has a sneaking suspicion that this disruptive moment may actually be the crossroads the fashion world didn’t know it needed—an occasion to jolt itself out from a much-ballyhooed rut. The designer and business owner believes that this moment could ultimately be a positive one for the fashion industry, a time for consumers to reassess what they want from their clothing purchases and for brands to reconsider what they stand for.

“I think people are gonna emerge from this having a deeper knowledge of what

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