It’s quite optimistic where we can go. If you look at this project with Braun, for example: I come from a different background, but I respect the heritage and DNA, and we both make something better than we would have separate. For companies or institutions—it can be a museum—looking to say, How do we update, how do we modernize? Tell new stories, put it in the hands of someone who’s young and respects the past, and we’ll end up with better institutions. And so that’s my M.O.
Rams designed for years, making everything, and then dropped his 10 design principles well into his career. I’m curious: is that a path you see for yourself? Is there gonna be a codex you’re conscious of, not conscious of, that’s laying out what’s been going on behind the grand scheme of your work—shoes, design, fashion, everything?
You’re onto it exactly. When COVID