Day: January 21, 2021

How Rhude’s Rhuigi Villaseñor Reimagined L.A. Style

The whole thing should have gone sideways; it isn’t clear to me—or to Rhuigi, for that matter—why it didn’t. The answer that suggests itself, of course, is the clothes, which made fans of NBA stars, rappers, and—most importantly—the kids who want to dress like them. Since 2015, Villaseñor’s been cranking out hypebeast catnip: boxy tees, drop-crotch shorts, Jordan-inspired sneakers. Obsessed-over details—triangular pocket flaps on jackets, extra-long yellow drawstrings on bottoms—became signature touches. Villaseñor credits his radar to his off-kilter upbringing. “I grew up having interest in all the things that I thought were luxurious because I’m coming from the perspective of an immigrant,” he said. “I was on the outside, just seeing what America was. I thought it was Beverly Hills.” The background he thought would hinder him in fact helped: “I may not be from America, but I can really reinterpret what American luxury is.” (After nearly 20 years

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