Even before he started designing clothing and shoes under Yeezy, Kanye West expressed an explicit desire to dress the whole world. When he first launched his own brand, though, Yeezys were as difficult to secure as any other super-hyped shoe. In 2016, it sounded like a cruel joke when he declared, “Eventually everybody who wants to get Yeezys will get Yeezys.” Now, nearly five years on, that vision is coming to fruition. Kanye’s brand has made the trickiest shift in fashion: from subsisting on limited crazy-making drops to selling shoes without the hype.
The latest annual report from resale platform StockX details the massive jump Yeezy made in 2020. While the top brands mostly remained static, Adidas and Yeezy stick out. Yeezy alone (that’s not counting shoes produced and released with Adidas) jumped from 16th on StockX’s ranking all the way to sixth. Yeezy now sits in between two