Day: September 23, 2020

The Rise of the Wokefluencer

Over the summer, influencer Kris Schatzel went to a protest against police violence in Los Angeles. While there, she figured she’d do a little bit of work, too: in a video taken that day, she can be seen arranging her hair, swinging her dress into position, clutching her Black Lives Matter sign, and darting into the middle of the protest. Standing idly in the middle of a march, she waits for her photograph to be taken. When the scene was posted to the @InfluencersIntheWild Instagram account, comments accused her of using the movement to further her own social media fame. To Schatzel, this was simply part of the job. “I took a few pictures, since I’m a social media influencer/model,” she wrote in an apology, also posted to Instagram. She continued, “My intent was to spread the message the best way I know how.” For influencers like Schatzel, something as

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