Day: September 13, 2020

This Is Justin Bieber’s “Popstar” Watch

In the new video for Drake and DJ Khaled’s “Popstar” single, Justin Bieber gives an Oscar-winning performance. On the track, Drake suggests that songs usually don’t get this big without a “Bieber face,” so he enlisted his fellow Canadian to stand in for him in the video. Bieber parades out in full matching Versace sets, Louis Vuitton pants, and an ‘80s-glam blue shearling coat. He’s dripping in chains. Naturally, he’s wearing a killer watch, too. He is in full pop star mode.

But within this glamorous fantasy world, the watch is a surprisingly subtle choice. There are a lot of pieces you think of when you imagine a pop star—Bieber and Drake own practically all of them—but the relatively humble Rolex Datejust worn here isn’t necessarily in that category. Although if the job of someone like Bieber is to take raw materials—whether that’s lyrics, choreography, or entry-level timepieces—and

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