During Mad Men’s heyday, Jon Hamm’s Don Draper was the man your man wanted to dress like: the generic-but-expertly-tailored suits, the skinny ties, the pocket squares, the tie bars. The show’s run from 2007 to 2015 was a boom time for your local haberdashery and perfectly coincided with the boys-have-swag-men-have-class era. Draper’s watches, too, were the focus of fan attention. Mad Men even collaborated with Jaeger-LeCoultre, the brand Draper wore during the front half of the series, so burgeoning Sterling Cooper Draper Pryce employees could dress like their favorite tortured ad exec. While Draper wore a Rolex Explorer and Omega DeVille over the course of Mad Men, the watch that best represented him was a JLC Reverso. As we all stream and sit with our favorite TV shows more than ever, there’s never been a better time to do a deep reading of character’s watches. Because,
For months—months!—consumers and fashion industry thinkers alike have wondered what the pandemic would do to the shopping habits of Americans. For the most part, of course, a crunched economy and staggering job losses mean that many of us are shopping far less. But when people are shopping, are they more conscious in their choices, or do they seek out quick and inexpensive thrills? Can the hypebeast cycle give way to a quieter kind of hunt?
A new report from The RealReal reveals that, at least when it comes to that platform’s own customers, shoppers are becoming more eco-conscious…and more interested in streetwear. How about that! Tracking buying behavior over the year so far, the 2020 Resale Report found several somewhat predictable patterns: “a new wave of influence emerged,” as the report notes, during COVID-19. It is a chart of our shifting psychology and interests over the past several months:
Merch is so ingrained within the world of album releases that practically every new record also gives birth to a T-shirt line. (In recent years, the practice of bundling limited tees with album purchases to goose chart numbers has given rise to even more merch.) Lots of artists have done it: Travis Scott, Taylor Swift, and Tyler, the Creator, just to name a few. It got so out of hand, Billboard changed how album sales are counted so merch bundles weren’t included.
Naturally, Drake is up to something else entirely. Forget merch—the guy is, outside of Kanye, basically unparalleled when it comes to fusing his artistic output with his status as one of the world’s most insatiable and eclectic shoppers. In January, he and Future released “Life Is Good,” which was basically a love song for his latest cop (a Virgil Abloh-customized Patek Philippe Nautilus.) The video for
One reason why eBay is the best digital storefront is its decentralization, and how little effort the site seems to put into improving buyer-seller relations or discoverability. It’s more like a random number generator than a traditional e-commerce operation. Sellers are like ISIS cells and don’t interact, though their interests sometimes align.
Consider the shirt Rihanna wore in a Harper’s Bazaar fashion spread this month, where she takes out the garbage. The other week one sold on eBay for $680 and attracted 51 bids, and a Buy It Now passed a week later for $400. The true price, if eBay ran data like the “stock market for things” StockX does, would be somewhere in the middle. One wonders what’s spurring the bidding: the last days of a semi-functioning USPS? Pandemic boredom? Rihanna?
One way to figure that out is to investigate the shirt itself. It’s a shockingly prescient
With the equipment managers in the fold, they came up with an idea for a marketplace where athletes—all of whom have used up their college eligibility, and can sell their stuff without violating NCAA restrictions on amateurism—could consign items they didn’t plan on keeping. (They also have a Cameo-esque video service). Best of all, if the Players Trunk sourced gear directly from players, there’d be no question about authenticity.
“Not everybody is about to be LeBron James,” Matthews says. “Not everybody is about to sell something for hundreds of thousands of dollars. So being able to help these players regardless of color, regardless of race, regardless of gender is huge in my eyes.”
There exists a certain breed of sportswear collector for whom authenticity is paramount. Even if an item—say, a pair of team-licensed basketball shorts—includes details that are also included on items made for the athletes, they’re