Three Different Fashion Industry Groups Want to Shake Up The Industry. Here’s What It Means For Your Wardrobe
It’s notable that the majority of the grievances these coalitions address are pre-pandemic ones: sustainability was 2019’s buzzword, and many designers, editors, and industry leaders were already talking about making fewer collections and traveling less frequently for shows. Designers have been experimenting for the past five years with showing on different schedules: showing less (like Pyer Moss’s Kerby-Jean Raymond, who shows once a year), or with showing not at all (all praise Acronym’s Errolson Hugh!). In other words, these proposals are less a radical shift than they are reforms that would take the industry back to an earlier, smaller scale.
That sounds good from a business perspective, but consumers are more suspicious of brands than they’ve ever been before, a trend that awkward pandemic marketing has accelerated. Have consumers been trained to hunt for discounts, or is it also possible that they’ve found an inferior product going hand-in-hand with