Toothpaste, the new Jenny Offill novel, an eight-pack of paper towels—and throw in a prairie dress?
Amazon announced today that it is partnering with our neighbors-in-non-pandemic-times Vogue for its Common Thread initiative, an effort to support American designers struggling as a result of the novel coronavirus. As a result, the Everything Store will sell pieces by designers like Batsheva (responsible for the prairie dress phenomenon), Gigi Burris (who made Mahershala Ali’s formal Oscar beanie in 2019), and Tabitha Simmons, as well as a small selection of menswear by 3.1 Philip Lim, Ryan Roche, Jonathan Cohen, and sunglasses designer Krewe. The effort is officially called “Common Threads: Vogue x Amazon Fashion,” and Amazon will also donate $500,000 to the A Common Thread fund, which Vogue established in partnership with the Council of Fashion Designers of America (CFDA) earlier this spring.
This represents a major victory for Amazon, which has long