This past 12 months I attempted SO MUCH of beauty merchandise and I’ve to say I feel like I have found merchandise that I like and that actually work. (vii) the role of craft, quality and localisation in trend production and consumption. I have been awarded a analysis grant (January 2009) to review the craft of style and the continuing importance of quality production and consumption despite global economic recession. Creativity and innovation can flourish throughout times of financial hardship and consumers could also be shifting their shopping preferences away from ‘quick’ disposable, fickle fashion objects in direction of more thought-about, sustainable and ethical clothes that talk of longevity and high quality. The mission will investigate the enduring enchantment of high quality, bespoke garment manufacturing and consumption that slows down the pace of disposability and provides more enduring methods of doing style.
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